In this episode, I discuss the difference between digital communication and good old-fashioned phone calls and face-to-face meetings.
Emails are a fantastic way to communicate with someone. Here are some examples, however, of when it would be better to call someone on the phone or arrange a face-to-face meeting:
- You have already sent a few emails that got no response.
- You are asking for help from someone who you would like to mentor you.
- The person in question is not comfortable with technology.
- The person in question is someone you are trying to build a business relationship with.
- You have already exchanged several emails.
These are just a few examples. Essentially, you should not force digital communications beyond the point when they are useful. Eventually, 15 emails back-and-forth need to generate a phone call or face-to-face meeting.
If you’re dealing with someone who has specifically requested that you contact them exclusively via email or text, then do so. However, most people eventually will want to speak on the phone or in person, as it is sometimes easier to communicate complex messages that way.
The bottom line is that you must know your audience and be able to determine their preferred method of communication. Just remember, face-to-face communication is not a fad and will never go away.