Today we’re going to talk about why we’re in this business. A lot of people get into this business simply because they want to make money, and even run their business differently than they would if they weren’t driven by money. And of course, real estate is a for profit business. However, that doesn’t mean that every decision you make should be motivated by making money. There are times when I don’t think about the money in order to do the responsible or ethical thing.
Real estate at its best is when you solve a problem for someone else, to both your benefits. I’m not saying money isn’t important, but I’m glad to always be making money ethically and with a clear conscience. I want to go to sleep at night knowing that I did the right thing not only for myself, but for everyone around me.
In the past few months, I’m dealing more with sellers directly in my business. Almost 90% of the time, I’m talking to elderly sellers. But I never try to talk them out of their property or talk them down to a crazy low price. I want to create a win-win situation for both of us. I tell everyone on my team that they should treat these sellers like they would treat their own parents or grandparents.
Your business should be about more than just making money. The people I know who are ethical, honest, and try to do the right thing always do better than the sharks who are out there to grab every dollar they can find.
If you focus on trying to help people and find solutions to problems, your business will thrive. Money is important, but it should not be the only thing your business is built on.