In this episode, I continue my month long All-Star Q&A Series. All month, I am asking some of the most incredible real estate investors that I have interviewed over the past seven months questions that I commonly get from new real estate investors. This is an incredibly powerful series and I am really excited to bring it to you. We are continuing the series with the following question: what is the best strategy for finding deals?
Sharon starts off by making a really great point. She feels that it is very important for real estate investors to have more than one source of finding deals. The reason for needing more than one source of deals is that when the market changes, and it always does, you won’t suddenly find yourself out of business because your one source of deals went away.
Sharon mentions the recent reduction of inventory in the REO market as an example. When these deals started to go away, many people were scrambling to find ways to get properties under contract. Many of these investors had to turn to more traditional methods of finding deals, such as direct marketing.
Sharon absolutely loves direct marketing because it’s very targeted. Sharon discusses the four parts of a direct-mail campaign:
The mail piece
Sharon’s second favorite source of leads is her lead-generating website. Sharon says that it is no longer optional for a real estate investor to have a website, but rather it is required. A website can generate leads for you 24 hours a day, seven days a week, even while you’re sleeping!
You can find Sharon here: