I am going to start by saying this: nobody enjoys failing. I certainly don’t. In fact, it’s extremely frustrating and often infuriating to me when I fail. It really doesn’t matter if it’s a large failure or a small failure– I don’t enjoy it one bit. The frustration of a setback makes me very impatient.
Having said all of that, I can also tell you that, if you are not failing, you are not trying hard enough.
I love to advise people to take massive action. Massive action implies that everything you do is not carefully measured. If you do not carefully measure your actions, you will indeed fail from time to time. You might ask why I think it’s important to take massive action if it means you will probably fail more often. The reason is this: people who measure every action and are very slow to make decisions often never reach their goals in business. There are a lot of reasons for this, but one of the biggest ones is that they lose momentum. Massive action is necessary to get a new business off the ground. When you’re flapping your wings like crazy, you’re bound to bump into things and knock things over. These minor setbacks will only help you. Without them, you are stuck on the ground. An arrow plane cannot get off the ground without massive action in the form of speed. Your business is the same way; if you don’t get up to speed and start moving, you will be stuck on the tarmac.
You should view failure, particularly in the beginning, as a good thing. Failure will do a couple of things that are critical to a new business owner:
- Failure will keep you sharp.
- Failure will show you what not to do.
- Failure will motivate you.
I fully understand that failure can have adverse effects on you as well. Failure cripples some people and drains them of their desire to fight on. If this happens to you, you have a choice – you can either get back up on the horse and continue fighting, or you can shrink back into the shadows of despair and quit. If you choose the latter, you honestly are probably not cut out to run your own business. That is not meant to be an insult or a harsh judgment, only an honest observation. By the way, most people fall into this category.
However, if you choose the former, then you will ultimately find success in your business. I truly believe that. Get out there and fail. But remember, let that failure be a guiding light to how you can adjust and succeed next time.